The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, low commissions and access to competitive companies. The idea was to create a Master Agency to help grow these agencies’ reach and profitability.

In 1995, after SAN Group proved it could give smaller agencies a larger reach, a group of insurance executives and consultants wanted to repeat this success. Together, they formed a pilot program and worked to lay the foundation of what would become SIAA.